Welcome to Marketing Swaraj: Empowering Sustainable Businesses with Green Marketing!

In today’s world, there is a growing demand from consumers for environmentally friendly products and services. Green Marketing offers a unique opportunity for businesses to not only meet this demand but also set themselves apart from competitors, ultimately thriving in the marketplace.

Marketing Swaraj, under the auspices of the flagship project by MGSA, in collaboration with Krishi Swaraj as knowledge partner, proudly presents a comprehensive webinar series aimed at Small and Medium-sized Enterprises (SMEs) and Producer Cooperatives operating in the agriculture and food sectors of India. Our mission is to equip these entities with cutting-edge knowledge and skills in Green Marketing, allowing them to contribute positively to both the environment and their bottom line.

This webinar series consists of 10 enlightening sessions:

Introduction to Green Marketing: This foundational module provides participants with a holistic understanding of the subject.

Understanding Green Consumers: Delve into the mindset and behavior of environmentally conscious consumers.

Green Sourcing: Learn how to ethically and sustainably source materials and ingredients for your products.

Green Packaging: Explore eco-friendly packaging options that align with environmental values.

Effective Customer Communications: Master the art of conveying your green initiatives to your customers.

Leveraging Social Media and Digital Marketing: Harness the power of online platforms to amplify your green message.

Corporate Partnerships for Sustainability: Discover how to forge meaningful partnerships with like-minded corporations.

E-commerce Integration: Explore strategies to expand your reach and sales through online channels.

Supply Chain Management: Optimize your supply chain to minimize environmental impact.

Certification and Soil Health: Gain insights into certification requirements under NPOP/SPOP/PGS and learn essential soil health techniques, including soil testing for micro/macro nutrients.

Our sessions strike a harmonious balance between academic rigor and real-world industry practices, ensuring that you not only understand the theory but can also apply it effectively in your business.

Additionally, alongside Marketing Swaraj, we proudly introduced “Aanand program” aimed at enhancing the capacities of FPOs (Farmers Producer Organizations), SHGs (Self-Help Groups), and small-scale farmers, while facilitating their integration into the supply chain. This program also provides invaluable training on certification requirements under NPOP/SPOP/PGS, as well as essential soil health techniques, including micro/macro nutrient testing.

“Krishi Swaraj: Center for Sustainable Agriculture” is committed to promoting sustainable and environmentally conscious production systems, and we look forward to embarking on this green journey with you.

Join us as we pave the way for a greener, more sustainable future for businesses in India.